Show your brand to the right people at the right time
Now that your website is online, it is important to get it in front of the right people, that is, to put it in front of your customers. This is where SEM and SEO Services come in.
SEM stands for Search Engine Marketing and SEO stands for Search Engine Optimisation. For your website to show on Search Engines (Google, Bing, Yahoo etc) it needs to be optimised according to the guidelines that these search engines set.
We mostly focus on optimising for google because a large population use google to search. Just to give you an idea, Search Engine Land, which is a well recognised SEO authority, reported that there are over 5.6 million searches on google per day.
This is also referred to as Pay Per Click(PPC) or Google Ads. These are usually the top three results on Google search that have “AD” written next to them. Other google ads include youtube video ads and placing your ads on other platforms and partners that google has.
Google Ads use a number of factors to determine whether your website is eligible to show in its advertising space or not.
These include the budget that you are willing to spend, the relevance of your website in relation to the keywords you chose and other factors.
We navigate these factors for you so that you can focus on other parts of your business
While SEM is about paying for your spot on google, SEO is more about earning your spot on search engines.
This is done by following google’s quality raters guidelines which all boils down to making sure that your user finds what they are looking for on your website and has a good experience interacting with you online.
Your website also has to show that it is trustworthy, demonstrates that it knows what it is talking about and is vouched from by other trusted websites.
This involves SEO services such as but not limited:
>Keyword Research – To ensure that you are optimising for what people are searching for
>Link Building – Linking your website to and getting linked to from other valuable and trusted websites
>Relevant content – Having information on your website that answers the unsers question
>Website structure – Having a website that is easy for both the user and search bots to navigate.