Show your brand to the right people at the right time
Now that your website is online, it is important to get it in front of the right people, that is, to put it in front of your customers. This is where our SEM and SEO Services come in.
SEM stands for Search Engine Marketing and SEO stands for Search Engine Optimisation. For your website to show on Search Engines (Google, Bing, Yahoo etc) it needs to be optimised according to the guidelines that these search engines set.
We mostly focus on optimising for google because a large population use google to search. Just to give you an idea, Search Engine Land, which is a well recognised SEO authority, reported that there are over 5.6 million searches on google per day.
This is also referred to as Pay Per Click(PPC) or Google Ads. These are usually the top results on Google search results that have “AD” written next to them. Other google ads include youtube video ads and placing your ads on other platforms and partners that google has.
Google Ads use a number of factors to determine whether your website is eligible to show in its advertising space or not.
These include the keywords you choose, your budget, the relevance of your website page and many other factors.
While SEM is about paying for your spot on google and other search engines, SEO is more about earning your spot.
This is done by making changes to your website that align with the guidelines stipulated by Search Engines. These guidelines are there to make sure that users that search find what they are searching for and have a good experience.
SEO helps you make these changes and show google and other search engines that you understand what users are searching for and can give them the best answers to their query