Go beyond basic website stats. As expert digital analytics consultants, we connect your website, ad platforms, and internal sales data to map the complete customer journey and unlock your business’s real growth potential.
True data-driven decisions require a complete view. You need to connect the dots between a customer’s first click on a digital marketing channel and the signed deal in your sales team’s pipeline. As experienced Web Analytics consultants, BTW Media bridges this critical gap.
We build a complete data ecosystem tailored for the South African market. This includes setting up the marketing channel’s tracking (Pixel, CAPI, Conversion tracking) for reliable data collection, implementing Google Tag Manager (GTM) for custom events, and writing the queries needed to merge your Google Analytics 4 (GA4) data with your internal CRM or database.
The result? Custom Power BI or Looker Studio dashboards that show you exactly how your website is driving real sales and influencing customer lifetime value
Most analytics stop at the website. We connect the dots to your bottom line.
We track the entire customer lifecycle, from the first website visit to repeat business. By using GA4 to connect web data with your internal CRM, we map the true path to conversion.
We build custom, interactive dashboards that act as a single source of truth. Whether it be Looker Studio for its integration with Google products or Power BI for its advanced modelling, we provide real-time insights tailored to your team.
We combine the technical expertise to manage complex data pipelines—including Conversion Tracking, Meta CAPI, LinkedIn Insight Tag and GA4 setup ,—with the business acumen to translate numbers into a clear growth strategy.
By analysing data that extends beyond the website, we uncover deep insights into customer lifetime value (LTV), lead quality from specific campaigns, and the overall efficiency of your sales process.
We handle the technical heavy lifting by:
We perform GA4 advanced analytics to understand user behaviour, then use SQL to query your combined datasets. Finally, we build intuitive, stakeholder-friendly dashboards in Looker Studio and Power BI that visualise the entire customer journey.
We don’t just hand over a dashboard. We provide a strategic review of the insights, offering a clear, prioritised list of recommendations to improve your marketing ROI and sales efficiency.
We start by auditing your current setup. Then, we design a plan to connect your digital platforms (Google ads, Meta, LinkedIn, GA4) with your internal business data (CRM, SQL databases) using APIs, GTM, and secure data pipelines.
Our consultants clean, model, and merge your data. This creates a single, unified view of the customer journey, from the first touchpoint on a digital platform all the way through to a closed deal in your CRM.
We build custom, easy-to-use dashboards in Power BI and Looker Studio. This makes complex data accessible for everyone, from your marketing team monitoring campaign performance to your executive team tracking revenue and sales insights.
We present the final dashboard alongside a strategic review of the insights. This gives you a clear, actionable roadmap to optimise your marketing spend, improve your sales cycle, and increase customer lifetime value.
Google Analytics is excellent for understanding on-site behaviour. However, by integrating it with Bi tools like Power BI, we can join that data with your actual sales figures from your CRM. This answers complex questions like, “Which marketing channel acquired customers with the highest lifetime value?” that GA4 alone cannot.
Absolutely. This is our core expertise. We build the technical bridges using tools like GA4 for reliable ad tracking and CRM data to connect these online touchpoints to your offline sales data. This gives you a true, end-to-end view of your ROI.
It means we don’t use templates. We build a dashboard from the ground up based on your specific business goals and KPIs. It will visualise your unique customer journey, integrating data from your website, ad platforms (like Google ads, Meta and LinkedIn), and your internal CRM to show you the metrics that matter most to your business.
Yes. Many of our clients felt the same way. We act as your digital analytics consultants to not only organise the data but also to provide the strategic guidance needed to interpret it. We help you move from being data-rich to insight-rich, empowering you to make confident, data-driven decisions.
Stop making decisions based on incomplete data. Leverage our expertise as Web Analytics consultants in Power BI, Looker Studio, and GA4 to gain a competitive advantage through clarity. Get in touch with us today.
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